Pepsi Starry Astrophage Burst arrives at Regal theatres as the latest Drips by Pepsi drop
Pepsi Starry Astrophage Burst is the newest limited-time drink in the Drips by Pepsi custom beverage lineup, launching at Regal theatres with a space-inspired tie-in to the film Project Hail Mary.
What happens when Pepsi Starry Astrophage Burst hits the concession stand?
The drink starts with a base of Starry lemon-lime soda and mixes in blue raspberry and cherry flavors, creating a deep purple, “space-inspired” sip described as an “interstellar adventure. ” It is topped with candy berry gummy clusters, framed as a playful nod to the film’s extraterrestrial character Rocky, described as being voiced by puppeteer James Ortiz.
The name also points directly to the movie: an “Astrophage” is described as an alien microorganism central to the plot of Project Hail Mary, which is an adaptation of a novel by Andy Weir.
What if you want to buy it—where, when, and how much?
Pepsi Starry Astrophage Burst is available through Drips by Pepsi, which is only sold at Regal theatres. Drips by Pepsi is described as being available at nearly 300 Regal locations.
The drink is served in a 24-ounce size for about $7. 99, though pricing depends on location. It begins on Friday, March 13, ahead of the film’s theatrical release on March 20. The rollout is positioned as limited-time and tied to the movie’s theatre run.
What happens when promotions and the broader Drips lineup shape demand?
The launch is accompanied by a concession bundle incentive: customers who purchase a large Starry and popcorn together can enter for a chance to win a trip to Iceland, described as inspired by the film’s journey.
Pepsi Starry Astrophage Burst joins a broader Drips by Pepsi lineup that includes Pepsi’s Cherry Boba Burst, Starry’s Dragon Fruit Blast, and Tropicana’s Cotton Candy Lemonade—suggesting the program is built around novelty flavors designed specifically for the theatre environment.
