la 2028 ticket prices are back in focus after LA28 said fans bought more than 4 million tickets in the initial Olympic ticket drop this month. Registration is now open for the next ticket draw, with Drop 2 set to begin in August 2026. The latest phase comes after frustration from buyers over the ticketing process and the cost of some seats.
What LA28 says about the next ticket draw
LA28 said fans who did not register, were not selected in the first on-sale phase, or did not purchase their ticket maximums will get another chance in Drop 2. The organization said the next wave will include refreshed inventory across all Olympic sports and a range of price points.
LA28 said registration is required for a chance to secure a time slot to buy tickets, and fans only need to register once to be included in all future Olympic ticket draws. Fans who already registered for the LA and Oklahoma City locals presale and Drop 1 and were not randomly selected, or who have not used their maximum allowance, will be automatically entered for Drop 2.
Why la 2028 ticket prices are under pressure
The ticket rollout has drawn criticism from potential spectators who described the process as difficult, including email registration, a finicky website, specific time slots, and opaque inventory. In the same context, some ticket prices were described as reaching as much as $5, 000, despite earlier assurances from organizers and elected officials that the Games would be financially accessible.
Those assurances included $28 tickets available to locals, nearly 50 percent of all tickets priced below $200, and only 5 percent priced above $1, 000. The pricing system also uses lettered tiers from A through J, but there is no standard tier pricing across events, which means a Tier A ticket in one sport can cost far more than a Tier A ticket in another.
Immediate reaction from LA28
Reynold Hoover, chief executive officer of LA28, said the response to the initial on-sale was “nothing short of historic. ” He said the success of Drop 1 reflects LA28’s commitment to delivering “a fiscally responsible Games” with a lasting legacy for Los Angeles and its communities.
LA28 also said the initial local presale put hundreds of thousands of $28 tickets into the hands of residents in Los Angeles and Oklahoma City, where softball and canoe slalom will take place. That detail matters because the organization has framed local access as part of the broader promise around la 2028 ticket prices.
How the pricing structure works
The inventory remains difficult for buyers to evaluate in advance because consumers cannot see available tickets or prices until they are logged in. LA28’s tier system runs from the most expensive Tier A tickets down to Tier J, but not every event will include every tier.
That means some venues may stop at D, while larger venues may go all the way to J, with prices varying by event rather than following one consistent scale. In practice, that leaves spectators trying to compare seats across sports without a clean one-to-one price guide.
What happens next
Drop 2 is scheduled to open in August 2026, giving another round of fans a chance to secure tickets if they missed the first phase or did not complete a purchase. LA28 says registration will also carry forward into future Olympic draws and, later, Paralympic draws when those tickets go on sale in 2027. For now, the spotlight stays on la 2028 ticket prices, the available inventory, and whether the next sales round feels more accessible to buyers than the first.
