kylian mbappé is part of LEGO’s new World Cup-themed push as the company opens preorders on a limited collection tied to the 2026 tournament. The campaign is built around football’s biggest names and is now available to preorder on LEGO and Amazon. For fans who did not secure tickets, the launch is being positioned as another way to feel part of the action.
LEGO opens a new World Cup collection
LEGO has launched a new collection to celebrate the 2026 World Cup, with the line announced as available to preorder now. The set range includes two Football Legend builds centered on Cristiano Ronaldo and Lionel Messi, plus a wider group of World Cup-themed items. Kylian Mbappé appears in the campaign alongside Vinícius Júnior, making the football cast larger than the headline duo alone.
The collection is framed as a limited edition release called “Everyone Wants a Piece, ” a nod to the build-up ahead of the tournament. The campaign is AI-generated, but it has still drawn attention from fans because it brings together four major players in one football moment. That mix of star power and collectable design is the main reason the launch is landing so strongly with football followers.
Kylian Mbappé in the campaign
kylian mbappé is featured in the campaign visuals rather than as a dedicated standalone set in the information released so far. The Football Legend sets are reserved for Ronaldo and Messi, while the broader collection also includes a Football Highlights line and official World Cup emblem and football items. The brand’s football rollout also includes a Messi Celebration Set and other budget-friendly sets, broadening the appeal beyond display collectors.
The available preorder window is tied to the wider schedule around the 2026 FIFA World Cup, with shipments set to begin on May 1. That timing places the collection squarely in the pre-tournament period, when football merchandise typically draws early attention from fans looking to buy before the event begins.
What fans and the market are saying
Reactions inside the coverage have been immediate and enthusiastic. One fan said on Reddit, “One of the best football ads that I have seen until now, ” while another called it “a really great commercial. ” The response suggests the campaign is working as a pop-culture moment as much as a product launch.
Named details from the release point to a clear collector focus. The Messi set is described as 958 pieces, while the Ronaldo set is 854 pieces, and the larger Messi Celebration Set is listed at 1, 427 pieces. Prices in the release range from $25 to $200, placing the collection across several buying tiers.
Quick context on the 2026 build-up
The launch follows earlier interest in the brand’s World Cup-themed items, including a trophy set that has already drawn strong attention. That background helps explain why the new collection is being treated as part of a larger football merchandising wave rather than a one-off release. The inclusion of kylian mbappé also widens the campaign’s reach beyond the two headline legends.
What happens next is straightforward: collectors and football fans will be watching the preorder window closely, and the first shipments are set for May 1 in ET terms of the U. S. market cycle. If demand holds, kylian mbappé’s place in the campaign may become one of the most talked-about parts of LEGO’s World Cup collection as the tournament draw gets closer.
