evan williams is expanding its award-winning flavored lineup with Evan Williams Blackberry, a new 65-proof blackberry-flavored Kentucky Straight Bourbon Whiskey that began arriving in stores nationwide on March 12, 2026 (ET) from Louisville, Ky. The expression blends Evan Williams Kentucky Straight Bourbon with ripe blackberry flavor, layered with juicy fruit notes, subtle caramel and a rounded bourbon finish, bottled at 65 proof (32. 5% Alc. /Vol. ). The launch is positioned as an approachable, versatile option for sipping, simple two-ingredient mixes and casual gatherings, with a suggested retail price of $14. 99 for a 750ml bottle.
Evan Williams Blackberry Details
Evan Williams Blackberry pairs the brand’s Kentucky Straight Bourbon with ripe blackberry flavor to deliver a bold yet balanced profile that the brand characterizes as smooth and approachable. Bottled at 65 proof (32. 5% Alc. /Vol. ), the expression is described as layering juicy fruit notes with subtle caramel and a rounded bourbon finish. The brand offers simple serve ideas: a chilled shot, poured over ice, or mixed into two-ingredient cocktails. Suggested mixers include iced tea, cream soda and spiced sodas; a highlighted serve is the Blackberry Lemonade—pour Evan Williams Blackberry over ice, fill with lemonade and top with soda water. Availability began nationwide in March, with the 750ml bottles carrying a suggested retail price of $14. 99, and the release originates from Louisville, Ky., under the Evan Williams brand and Heaven Hill Brands.
Immediate Reactions and Quick Context
“When you need a fresh pick, Evan Williams Blackberry delivers, ” said Max Stefka, AVP Global Whiskey Brands at Evan Williams, framing the new flavor as an extension of the brand’s award-winning flavors lineup and noting its versatility for sipping and simple mixing. The launch is presented as broadening the ways the brand can be enjoyed at backyard gatherings, tailgates and casual get-togethers.
Evan Williams is described by the brand as the #1 American-owned Kentucky Straight Bourbon and the world’s second largest-selling Bourbon. The brand traces its heritage back to 1783 and notes that, since 2015, it has supported Veteran-focused organizations with contributions totaling more than $750, 000.
What’s Next
Retailers nationwide began carrying Evan Williams Blackberry in March, and distributors and shoppers will determine early momentum in on-shelf adoption and consumer mixing choices. The launch marks another step in the expansion of the brand’s award-winning flavors lineup; expect the brand to promote simple serves and seasonal pairings while evan williams gauges consumer response and placement across standard retail channels.
