National Lottery Open Week: Free and Discounted Entry to Iconic London Attractions as March 7–15 Approaches

national lottery participants can secure free or heavily discounted access to dozens of top attractions across the UK during Open Week, returning from Saturday March 7 to Sunday March 15.

What Happens When the National Lottery opens venues across the UK?

The National Lottery’s Open Week is a concentrated, week-long programme in which National Lottery-funded venues invite ticket-holders to visit with reduced or no admission fees. The offer applies at hundreds of celebrated sites nationwide; examples in London include the Tower of London, the Tate Modern and the Design Museum. Visitors who present a lottery ticket at participating locations can expect a range of promotions designed to thank players for their role in raising £32 million each week to support charitable causes.

What If you want to plan a London day out—what deals are on offer?

For anyone planning a bargain cultural day in the capital, Open Week aggregates familiar attractions and family-friendly offers into a single window. Offers announced for participating venues include free admission for one adult and two children at some sites, two-for-one entry to specific exhibitions, and family discounts such as 50 percent off for two adults and four children at certain venues. The scheme intentionally spans historical sites, art galleries, museums, wildlife hotspots, sporting venues and independent cinemas, giving a broad choice to match weather and interest across the week.

• Free entry examples: one adult and two children; one adult (with under-16s already free at some sites)
• Two-for-one specials: selected exhibitions such as Theatre Picasso
• Family discounts: 50 percent off for two adults and four children at participating venues

What Happens Next—and how should visitors approach Open Week?

Open Week functions as both a public thank-you and a practical nudge to reconnect audiences with National Lottery-funded organisations. Because entry requires presentation of a lottery ticket, visitors should bring proof of purchase when they arrive. The concentrated dates create short high-demand windows at popular sites; the simplest approach for visitors is to identify priority venues in advance and confirm local opening arrangements directly with the venues that interest them.

For cultural operators and venues, the week is an opportunity to convert occasional visitors into repeat audiences by showcasing new exhibitions and family offers. For communities and charities supported by the funds raised each week, the event underscores the tangible flow of resources back into cultural, sporting and heritage organisations. Uncertainty remains around crowding at high-profile locations and how individual venues will manage capacity across the eight-day window, but the overall mechanism is clear: a visible, limited-time unlocking of hundreds of sites for people holding a lottery ticket.

Readers should treat this Open Week as a planning opportunity: pick target venues, check admission categories that match your group, and take a ticket when you play so you can use it as your pass during the period. The returning National Lottery Open Week puts a spotlight on where play translates into public benefit and offers a low-cost way to visit major London attractions in a single, accessible burst—national lottery