st supery buys rudd estate is now the latest move in Chanel’s Napa Valley push, with the purchase announced on April 13, 2026, in Rutherford, California. The deal adds Oakville’s Rudd Estate and the Crossroads brand to St. Supéry’s holdings, expanding the winery’s footprint beyond its Rutherford base. The price was not disclosed.
What the deal includes
The acquisition covers the brand, inventory and property, including 65 acres in total, 47 of them planted to grapevines. With the addition of Rudd Estate, St. Supéry now has a second Napa Valley property under the Chanel Group umbrella, alongside St. Supéry Estate Vineyards and Winery in Rutherford. Chanel Group owns six wineries in three regions, and this purchase strengthens its position in one of Napa Valley’s most closely watched wine districts.
Emma Swain, CEO of St. Supéry Estate Vineyards & Winery, said the company had been looking for exceptional vineyards since 2015 and viewed the Oakville property as a strong match for the portfolio and the wines. the estate will remain part of its long-term plan, with production continuing from the property.
st supery buys rudd estate: why Oakville matters
st supery buys rudd estate at a moment when Oakville remains one of Napa Valley’s most sought-after sub-appellations. The estate vineyards are planted exclusively to red Bordeaux varieties, a key fit for a portfolio that already emphasizes estate-grown wines and high-end production. St. Supéry said it will continue making Sauvignon Blanc and red wines from its Dollarhide vineyard and Rutherford parcels as well.
Under the new ownership, St. Supéry will keep producing wines from the Rudd Estate and will offer currently bottled wines through wholesale and direct-to-consumer channels. The company also said the property aligns with its focus on estate-grown grapes, sustainability and hospitality.
Immediate reaction from both sides
“We had been searching for exceptional vineyards since 2015, ” Emma Swain said, adding that the Oakville property was “an excellent fit” for the portfolio and for the wines. Darrell Swank, trustee of the Leslie G. Rudd Estate, said the transition reflects a shared commitment to estate wines, craftsmanship, sustainability and excellence.
Swank also said the Rudd family’s legacy will continue with a partner that values those priorities. The estate was founded by Leslie and Susan Rudd in 1996, and its history has been shaped by decades of work centered on the land. Samantha Rudd took over leadership in 2016 and previously described the business as difficult for her father to let go of.
Background on the broader portfolio
St. Supéry was founded in 1982 and is known for sauvignon blanc and cabernet sauvignon. Chanel purchased St. Supéry in 2015, marking its first winery ownership in the United States. Since then, the parent company has continued building a wine collection that stretches beyond Napa Valley.
Rudd Estate adds more than just acreage to that strategy. The property brings a recognized Oakville name, established vineyard land and a new layer of scale to a winery family that already owns more than 1, 650 acres of land and 600-plus planted acres in Napa Valley. For now, the key question is how quickly the transition moves from announcement to day-to-day integration, while st supery buys rudd estate remains the headline shaping Napa’s latest ownership shift.
