Explosive Media and the Lego-style AI propaganda pushing Iran’s message

Explosive Media is at the center of a fast-moving online campaign built on Lego-style AI videos that are spreading pro-Iran messages during the war. The clips feature dying children, fighter jets and U. S. President Donald Trump, and experts say the content is designed as powerful propaganda.
A representative of Explosive Media, who asked to be called Mr Explosive, spoke about the account’s role in generating the videos. He initially denied working for the Iranian government, but later said the regime is a “customer, ” a claim he had not confirmed publicly before.
How Explosive Media packages its message
The videos use vivid, fast-paced animation that closely resembles the Lego aesthetic, while carrying overt political themes. In one clip, Trump falls through a whirlwind of “Epstein file” documents as rap lyrics say “the secrets are leaking, the pressure is rising. ”
In another, George Floyd appears under a policeman’s boot while a voice says Iran is “standing here for everyone your system ever wronged. ” The overriding message is that Iran is resisting what it sees as a global oppressor: the United States.
Mr Explosive said his team at Explosive Media has fewer than ten people and uses the Lego-style graphics because “it is a world language. ” He also said the videos are meant to show the “kind of confrontation” viewers are witnessing between Iran and those it describes as linked to “cannibals, ” a reference to an Epstein files theory for which there is no credible evidence.
Experts warn the clips are highly effective
Dr Emma Briant, a leading propaganda expert, said the term “slopaganda” is too weak to capture the force of this content. She described the material as “highly sophisticated, ” despite its garish style and blunt messaging.
Nancy Snow, a scholar who has written more than a dozen books on propaganda, said the campaign uses popular culture against the United States. Mahsa Alimardani, a director at WITNESS, said the sophistication of the videos and the internet access needed to upload them suggest ties to government offices.
Neil Lavie-Driver, an AI researcher at the University of Cambridge, called it “a propaganda war” and said the goal is to generate enough discontent to force the West to cave in. The clips have been viewed hundreds of millions of times during the war, and state media has reposted some of them, including content from the account behind the Lego-style videos.
Explosive Media and the online reach of the campaign
The videos are appearing in English and are built to travel widely through social platforms. They mock U. S. officials, lean on American pop culture, and use references meant to provoke reaction and attention.
Some clips portray Trump as old, out of step and isolated. Others point to bruising on his hand, infighting in his base and the confirmation hearing of U. S. Secretary of Defense Pete Hegseth.
Explosive Media’s representative said the account is independent, then later acknowledged the regime is a customer. That shift matters because the videos are being presented not just as entertainment, but as a deliberate messaging tool.
What comes next for Explosive Media
The campaign shows no sign of slowing, and its reach suggests the fight over the war narrative is still active online. Explosive Media remains one of the key accounts generating the clips, and the scale of sharing gives the operation a wider audience than its small size might suggest.
For now, the main question is how much more exposure Explosive Media can gain as the war continues and the videos keep circulating. What is already clear is that Explosive Media has helped turn AI video into a political weapon with global reach.



