Kelly Osbourne and Sharon film playful Omaze spot after Kelly Osbourne defends herself from trolls
kelly osbourne joined her mother Sharon to film a lighthearted promotional video for Omaze, the pair using humour to promote a £5 million Lake District home while pressing a fundraising drive for Centrepoint. The footage was shared as Kelly continued to push back against what she called “cruel trolls” after a recent awards appearance. The piece was first filed at 9: 14 AM ET on 20 March 2026 and updated at 10: 25 AM ET.
Kelly Osbourne and Sharon film for Omaze
Kelly Osbourne and Sharon staged a deliberately comic spot that echoed their old reality-show rapport, trading barbs on camera as they tried to complete the advert. The video frames the giveaway of a £5 million house in the Lake District, offered through Omaze, as part of an effort to raise £4. 5 million for the homelessness charity Centrepoint.
On camera Kelly opens with a mock-presenter line — “Hello, I am Kelly Osbourne and I am very excited to be teaming up with Centrepoint and Omaze to offer you this picturesque house in the Lake District… ” — before Sharon interrupts with exasperated asides: “Kelly! Kelly! Where’s the dogs? There you are, have you seen the dogs? What are you doing?” The two bicker and laugh, with Kelly at one point exclaiming, “Oh for f*** sake mum, ” and trying to steer the take back to the house details.
The advert copy in the video stresses that entering the prize draw supports Centrepoint; the video notes the house value and the charity goal as its central call to action. Fans on social channels responded positively to the clip, praising both the pair’s chemistry and Kelly’s new blonde look.
Immediate reactions from Kelly and viewers
Kelly Osbourne has been publicly defending herself after facing online criticism about her recent appearance at an awards event. In an Instagram response she pushed back hard, telling critics, “My dad just died, and I’m doing the best that I can… The only thing I have to live for right now is my family. And I choose to share my content with you and share the happy side of my life, not the miserable side of my life. So to all those people, f–k off. “
Viewer comments on the Omaze clip skewed supportive: messages praised Kelly’s hair and celebrated the mother-daughter dynamic visible in the video. The footage deliberately leaned on familiar family banter to redirect attention toward the charitable campaign and away from the online abuse Kelly has faced.
What’s next
The Omaze campaign with Kelly Osbourne and Sharon is positioned to continue fundraising for Centrepoint, using the high-profile prize to drive entries and donations. Expect follow-up promotional posts and additional clips highlighting the house and the charity appeal as organisers press to meet their £4. 5 million target. Kelly’s public responses to trolls and the upbeat campaign with her mother signal she is focusing on advocacy and fundraising while addressing the personal criticism that followed her recent public appearance.
