Scarlett Johansson Sparks Fresh Rush for BaubleBar Deals as 25% Off Biannual Sale Ticks Down
scarlett johansson is driving fresh attention to BaubleBar’s Billie Tennis Necklace after she was spotted wearing it last fall in New York City. As of 6: 00 PM ET, the jewelry brand’s Bi-Annual Sale Event is live with 25% off sitewide and 20% off custom orders, with no code required. The push is landing right now as shoppers weigh the clock: the sale is set to end March 22 (ET).
What’s on sale right now, and why shoppers are moving fast
The centerpiece item drawing the most immediate interest is BaubleBar’s Billie Tennis Necklace, the same design tied to a real-world sighting of scarlett johansson last fall in NYC. The sale applies broadly across the brand, including the Billie collection, and it also extends to custom orders at a separate discount level.
Key deal terms in place as of 6: 00 PM ET:
- 25% off sitewide during the Bi-Annual Sale Event
- 20% off custom orders
- No code required
The Billie Tennis Necklace is offered in gold or silver metal options, with varying lengths and stone sizes. The specific configuration tied to Johansson’s sighting is described as the 15-inch, 18K gold-plated sterling silver option with 2-millimeter stones, currently listed on sale for $120. A custom nameplate style is also available.
Scarlett Johansson’s exact necklace version and the styling that caught eyes
The item focus isn’t just the discount—it’s the look. The version associated with Johansson is a slim, tennis-style necklace that was worn with a leather blazer and wide-leg pants, paired with Dune London’s woven Encourage Clutch. The styling notes are being echoed by shoppers who describe wearing the necklace across both casual outfits and dressier looks, emphasizing its subtle, outfit-elevating effect.
The same account highlights that BaubleBar is known for long-wearing, tarnish-resistant costume jewelry, while also noting that even demi-fine options—such as the 18K Gold Billie Necklace—are included in the current markdowns. The overall pitch is clear: the sale is being treated as a moment to buy ahead for gifts or make a personal splurge before the March 22 end date (ET).
Other sale momentum: sitewide discounts across accessories and custom pieces
Beyond the Billie Tennis Necklace, the event is being framed as a broad sitewide opportunity spanning multiple categories, including necklaces, earrings, and other accessories. Editors shopping the sale describe sorting through thousands of items and point to markdowns that include top-rated necklaces and earrings, alongside custom pieces covered by the 20% discount.
While many items are being spotlighted, the core theme is consistency: the same sitewide percentage applies across the cart, and the custom-order discount is running in parallel—two levers shoppers can use depending on whether they’re buying ready-to-ship styles or personalizing pieces.
What’s next as the March 22 (ET) deadline approaches
The next development to watch is the final stretch toward the March 22 (ET) sale end, a timeline that is already shaping shopper urgency. For anyone tracking the Billie Tennis Necklace specifically, the key is whether the discounted configurations—including the exact version connected to scarlett johansson—remain available as the deadline nears and demand concentrates around the most visible, celebrity-linked styles.
