itv schedule changes will see Lorraine and Loose Women taken off the daytime line-up for weeks, with the move beginning from next Monday, March 9. The channel will extend Good Morning Britain to run from 6: 00 AM to 10: 00 AM ET, followed by This Morning running through to 12: 30 PM ET, removing the usual slots for Lorraine and Loose Women to make way for coverage of the Cheltenham Festival. This development was reflected in the TV guide available through March 16 as of 11: 12 AM ET on March 6, 2026.
Itv Schedule: Daytime lineup changes
The immediate, most consequential change is the daytime reshuffle: Good Morning Britain will air from 6: 00 AM to 10: 00 AM ET and This Morning will run until 12: 30 PM ET, eliminating Lorraine’s usual 9: 30 AM to 10: 00 AM slot and Loose Women’s weekday hour that typically starts at 12: 30 PM. The removal of Lorraine and Loose Women from the schedule is intended to accommodate the Cheltenham Festival, which begins on March 10; broadcasters cleared the weekday slots to allow for festival coverage. The published TV guide available up to March 16 shows the temporary absence of both programmes and leaves the rest of the week unclear to viewers beyond that point.
Immediate reactions from hosts and guests
Christine Lampard, step-in host of Lorraine who has presented the programme on Friday, told viewers on-air: “That’s all for today, Lorraine will be back in a few weeks time. Have a lovely weekend, we’ll see you soon!” Kaye Adams, anchor and Loose Women panellist, closed Friday’s edition with: “It’s your last Loose Women for a few weeks. Until then, take care. Have a fabulous weekend and Easter, and we’ll see you very soon!”
Separately, a live-studio moment highlighted the practical consequences of the daytime consolidation. Paddy McGuinness, Soccer Aid star and This Morning guest, realised Loose Women was being filmed in the same studio and walked across the set to hug Kaye Adams, prompting on-air laughter and an exchange that underscored the new shared production footprint after last year’s move to a central London location.
What this means now and what’s next for viewers
Viewers should expect the altered daytime rhythm to remain in place for the period surrounding the Cheltenham Festival; the immediate change removes Lorraine and Loose Women from the schedule for weeks beginning March 9. The current TV guide runs through March 16 as of 11: 12 AM ET on March 6, 2026, and the remainder of that week is not yet set out in the published listings. Kaye Adams indicated that Loose Women is expected to return in April, and Christine Lampard signalled Lorraine will resume after a multi-week break.
Longer-term context noted earlier this year shows both programmes facing reduced runtimes and scheduling changes; last month they were taken off air for a week in the run-up to this shake-up, and prior announcements reduced Lorraine’s runtime and altered presenter line-ups. Audience and staff reaction will be watched closely as the channel proceeds through the Cheltenham period, and confirmation of exact return dates will appear in updated TV listings in the days ahead as the itv schedule is finalised.
